A chronic disease trial suffered from mid-study apathy; patients were completing required visits but lacked ongoing connection to the study's larger purpose. The sponsor needed a continuous communication strategy to keep patients motivated and adhered to the protocol.
Emily Waltson
Mid-Cap Biotech / Phase III/IV Maintenance
"The engagement series bridged the communication gap between visits. The recognition certificates made our participants feel like partners, not just subjects, which is invaluable for long-term adherence."
Team behind Poppin
What we did
90% positive patient feedback on the content value; Reduced call center inquiries regarding general study status; Sustained adherence throughout the maintenance phase.
12
Pages
4
CMS Layouts
5
Breakpoints
Project approach
We developed the Retention & Adherence Support Series. This strategy involved two key components: 1) Non-promotional, plain-English Educational Newsletters detailing relevant health tips and study progress, and 2) Personalized Milestone Recognition (postcards/certificates) delivered at key participation points. The successful implementation relied on identifying and sequencing all necessary tasks, from content creation to scheduling.
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