Visual Roadmap Initiative

Designed a unified, icon-driven Trial Roadmap and dosing guides as part of the Trial Companion Kit to boost adherence and simplify complex schedules for a multi-visit trial.

Project overview

The Phase II protocol required 18 visits and multiple at-home procedures over six months, creating patient confusion and non-adherence. The existing text-heavy schedule caused high anxiety, necessitating a deep understanding of user needs to redesign the communication.

Carson Vermos

Academic Research Consortium / Phase II Trial

"The visual roadmap was an absolute game-changer. It transformed an overwhelming six-month schedule into a simple, single-page reference, dramatically easing the burden on our participants and coordinators."

Team behind Poppin

What we did

Impact Metrics | 15% reduction in patient calls to the site regarding visit scheduling; 92% patient score for material clarity; Improved site staff morale due to lower explanatory burden.

16

Pages

3

CMS Layouts

1

Awards

Project approach

Our design approach began with Empathy Mapping to visualize the user experience of the complex schedule. We created the Trial Roadmap: a simple, visualized calendar using icons and color-coding to show visits, windows, and restrictions. This improved the information flow for patients and sites.
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